Social media can be quite overwhelming for creatives like photographers, painters, graphic designers, web designer and the like. This is because most of us prefer to exclude our self from the public eye and concentrate on making art.
Nevertheless, we can’t escape social media and in reality I believe it’s the most effective promotional tool. Over 90% of my sales where influenced by my social media presence. But it is important to connect with the right type of people who can actually be possible clients.
There are thousands of social media outlets. It is important to be selective and concentrate on the ones that would be effective in what you do. You can test out different media to see which one works for you then stick to those that work for you. Choose 3 to 4 if you are a freelancer. If you own or are a part of a big business then you can do them all. Since you will have somebody taking care of that. I use Facebook, Twitter, Instagram and Snapchat...as well as this blog.
Since we are creatives we should show that upfront in our social media. A person should be able to notice the difference between an artist and a regular person. You should always be consistent in your design. For example, your profile picture should be the same in all of your social media platforms, it also needs to be 1:1 ratio, since most if not all social media accept that standard without the need of cropping. It is also important to use a professional headshot; this will portray you as a professional straight away. The header of a platform like Facebook or twitter should also be designed to fit as well as artistic. You might put a header with a few of your best images together. You can also feel free to change that occasionally.
Setting a specific time and day for your post makes for smooth management of your social media and saves a lot of time for you. This is how I do it: Friday, Saturday and Sunday at 12:00 hrs I post on Instagram. Monday and Tuesday at 12:00 hrs I post on Facebook. Thursday and Friday at 03:00 hrs I post on Twitter. I also post on snapchat everyday.
Also I don’t want to bore people who are following me on more than one social media platform. So I always post a different image in each. Unless I have something that I really need to promote across all my social media platforms at the same time eg: a new blog post.
Well I am a photographer and filmmaker so obviously my content will primarily be photography and film. I also do post other personal stuff as well.
I only post photos with clear hashtags about the photo and very few details if necessary. I only post my own images. I also never post photos of myself only professional photos that I have taken on assignment and personal projects. I treat Instagram like a portfolio site. I only post a professional portrait of myself once per year, on my birthday and I delete it after 24hours and leave it as the profile picture.
Facebook and Twitter
On facebook and twitter I post images, share new blogposts and also post announcements or ask questions. I also try to include hashtags so as people can find my photo if they search it by hashtags. Occasionally I share other blogs and quotes from other sites.
Now this is where I get personal. I would say that 70% of snapchat is my personal life. I use snapchat to share my daily life. I also post behind the scenes shots. It is important to get a bit personal since this would also lead to people hiring you because of your personality.
There you go, my knowledge on social media; how I do it, how I know it.