I am stubborn when it comes to change. So embracing change is not my thing. I like to stick to something I am used to. I resisted a lot before start using Snapchat. But after finally giving it a try it became my favorite app, it’s the app I use most of the time.
I am huge fan and user of Snapchat and I think it is one of the most effective tools for photographers.
I haven’t been using it for long but I have to say it is a very effective tool and guarantees consumption. When you post a story on Snapchat people have to actually click to see your story. The stories are posted in a chronological sequence, once you click somebody’s story you get to see what that person posted in the past 24hours from the first post to the latest.
Although Instagram has a huge following but its consumption is low compared to Snapchat, percentage wise. For instance, I have less than 200 friends on Snapchat and over 1000 followers on Instagram. I posted on Instagram and Snapchat story at the same time, posted the same content just to test the engagement. I got 60 views on Snapchat and 55 views on Instagram. So you can see that more 30% of people viewed my story on Snapchat and just about 5.5% viewed my story on Instagram. It seems my Snapchat friend are more engaged than on Instagram. This consumption is actually aroused by one being curious to want to see your story because that is all they have to get one's updates on Snapchat. Snapchat will give you a small round thumbnail and you click it so as you can get to see one's story.
Instagram can get overwhelming because it is jam packed with features which make it even more difficult for people to keep up with all your updates in all those features. But with Snapchat focused on telling stories it makes it simple and uncomplicated and people become curious to want to see the updates.
Snapchat has a powerful Direct Message. I have tested this using two phones which both have Snapchat. Also it has a real-time online feature, you can chat with a friend even faster if you are both online. Its notification tools are very practical and they never go wrong. I never miss any notifications on snapchat.
Below is a Snapchat story of the journey to Mtwara from Dar Es salaam. I was going to see my young sister who just had her first baby.
Snapchat is very personal. You can see this by the fact you actually have to know most of the people you have added. You have to know their snap username so you can add them. Also it can be other people who follow you on other social networks if you did broadcast your Snapchat username. As a photographer here is where I let people in on my personal life. They get to see how my days go, what I am up to, my family and friends etc. It is very easy for people to book a shoot if they know you on a personaI level. I know Instagram also has a story feature, but I choose to tell stories through Snapchat because I know it’s effective. Also as I said earlier with so many features on Instagram it’s easy for people to miss your stories but in Snapchat it’s easy to get the updates.
I am not saying Snapchat is entirely superior to Instagram. They are both great in their own way. Snapchat is great for Behind the scenes, sneak peeks and for personal connection. Instagram is great for sharing images. On Snapchat you show how the image is created and on Instagram you share the images.